What is organic traffic to a website ?

There are different ways to get traffic to your website. Among them paid and organic traffic is also popular. Paid traffic means you spend money to get traffic and organic means you get traffic without spending money. Website visitors coming from a search engine’s organic results and not from paid ads are called organic traffic to a website. You can also call it free traffic.

How do they come?
When users type a query in a search engine like Google, Yahoo, Bing, etc, they are presented with a set of results. The user clicks on that result and the website gets organic traffic.

Why is organic traffic important?
Organic traffic is more important than paid traffic sources like Google paid traffic, Facebook paid traffic, etc because the organic traffic is targeted, and trusted by users. In addition to the above, organic traffic is important because you get free advertisements without spending a penny on ads.

Why your site is not getting organic traffic?
If you have a website and you’re not getting any organic traffic then that means your website is not ranked on the first page of the search engine. Normally, people click on sites that are on the first page of the search engine only.

How to get organic traffic?
To get organic traffic you’ll need to optimize your website. You can check errors in the website, and check for title tags meta descriptions, etc which come under on-page SEO. If competition is high and on-page SEO is not sufficient then you’ll need to work on off-page SEO as well.

How much traffic will you get from organic results?

The number depends upon the search query but once you get ranked in a highly competitive keyword then you’ll get a good amount of traffic.

Will your website keep ranking on top once it gets ranked on the first page?

The position of your website in search results may differ from time to time. Search engine algorithm updates and other factors affect ranking.